29th June 2011
I’m sure you’ve all heard of the sales funnel, where you start at the top filling the widest part of that funnel with prospects, and they filter through your sales funnel, inevitably decreasing in numbers along the way, until ultimately a number of the or...
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29th June 2011
Whether you run a business from the comfort of your own home office, or you have a ‘real’ office and operate with a team of outsourcers, subcontractors, home based or office based employees, chances are you will be working virtually with some of your team...
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05th April 2011
There’s a big difference between stale writing and writing in a way that really builds a genuine connection with your prospects. Can you guess which one generates more sales and traffic? You guessed it – if you build a real connection, you’ll see the diff...
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05th April 2011
When you start out in business, you soon realise that you have to perform many roles in order to get things done. These include: administration, marketing, IT helpdesk, finance, PR, website, technical help, etc.
Doing everything yourself is fine to be...
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05th April 2011
Don’t be baffled by the terminology, podcasting is simply the production of audio content which people can download from a web page and listen to either through their computer or on an MP3 player like an iPod or mobile phone.
You don’t need any specia...
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11th February 2011
Initially writing the text copy for your website seems quite simple. You just tell them who you are, what you sell and how to contact you, right? Err, no actually.
Many business websites drone on and on about when they started, what their “mission statem...
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11th February 2011
We have all heard it said that a blog is now an essential tool when it comes to running an online business. But do you know why?
If you are running an online business, one that sells products or services online, your main audience is the online communi...
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11th February 2011
Building a business around information products has become a bit of a hot topic in recent years. Many online businesses were developed selling other peoples digital downloads of information, but what information products could you develop with your own kn...
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01st September 2010
You should decide from the outset what you want people to do when they visit your website. You need to lead visitors in a desired direction - this is known as a ‘call to action'.
Basically, you want to visitors direct visitors to specific areas and t...
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01st September 2010
Being considered an expert in your particular industry is an excellent marketing tool. It raises your profile and increases the chance of your being found by people from within your target market and others interested in promoting your industry.
Everyo...
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01st September 2010
A virtual assistant (VA) is a self-employed professional who provides administrative, secretarial and creative services on a remote basis.
Working from their own fully equipped offices, VAs work with a variety of different clients on a regular, ad hoc,...
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01st September 2010
Clearly, the number of hours you can work each day is not unlimited. You have to sleep, eat, perform routine daily tasks, as well as have a social life.
By working through this five-step strategy, aimed to help you to focus on your systems and processe...
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01st September 2010
Products are a key part of any online business. They are one of the main ways to earn money, alongside any services you provide.
There are various different types of product you can offer. Each of the examples listed below is a cost-effective way to ea...
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01st September 2010
Offering both free and paid teleseminars is a great way to build your list and attract new customers for your online business.
As a minimum, make sure that you include the following marketing activities, so that you promote your high-content telesemina...
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01st September 2010
Having an affiliate programme for your online business is a great way to get other people to sell your products, at very little cost to you. The only drawback is that you have pay commission on every sale they make.
There are a number of ways that you,...
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